Rugged Ridge

Rugged Ridge develops and sells Jeep® parts accessories for the growing Jeep and off road enthusiast market. Rugged Ridge is a division of Omix-ADA, the market-leader for replacement and restoration Jeep parts. With this know-how and experience the Rugged Ridge pedigree is well established in the Jeep market and with the Jeep enthusiast. Realizing that there was a need for new Jeep parts and accessories, the Rugged Ridge brand was established in 2005 to fill that need. Rugged Ridge has designed and manufactured over 3,000 products for the Jeep market and continues to develop hundreds of additional Jeep parts each year. Many of the recent developed Jeep accessories are patented, like the Jeep ...floor liners, Jeep snorkel and Jeep XHD modular bumpers. Count on Rugged Ridge to provide you with true and proven Jeep parts and accessories.

Omix-Ada is the world’s largest independent manufacturer and wholesale-only company with a full line of Jeep parts and accessories. With more than 15,000 Jeep parts in stock and a retail value exceeding $30 million, Omix-ADA is behind almost all known Jeep parts retailers and warehouse distributors in the USA and in more than 50 countries worldwide. Leading Jeep parts retailers and warehouse distributors like Quadratec, 4WD Hardware, JC Whitney, 4 Wheel Parts Wholesalers, Morris 4x4, Keystone Automotive and Meyer Distributing are all Omix-ADA, Rugged Ridge, and Alloy USA distributors. In recent years companies like Amazon, O’Reilly Auto Parts and Summit Racing have realized the potential of partnering with Omix-ADA. Moreover, Omix-ADA is the top business partner of these companies as well as about 500 other Jeep parts retailers, warehouse distributors, installers, and Internet merchandisers in the USA and around the globe.

The owner and founder of Omix-ADA has been immersed in the Jeep industry from childhood. His family owned a small Jeep dealership, and it was there, under his father’s wing, that he learned the lessons essential for running a successful Jeep business. The American dream of building his own Jeep parts and accessories company finally became a reality in 1992.Over the years Omix-ADA has expanded the business by adding and building brands like Rugged Ridge, Alloy USA, and others. By continuously investing in new products and product lines, Omix-ADA is able to service the Jeep enthusiast market covering from 1941 to the most recent models.

We are excited to begin a brand new chapter in the story of Omix-ADA, one with unlimited opportunities, as we become a Truck Hero company in October of 2017. With our Jeep passion firmly intact, we join forces with the premier name in truck aftermarket accessories, Truck Hero Inc., to continue to make Omix-ADA the world’s foremost source for Jeep parts and accessories. But it certainly doesn’t stop there! As a brand new generation of Wranglers is introduced to the world in the form of the 2018 Jeep Wrangler JL, we are anxious to continue our legacy of offering Jeep enthusiasts around the globe with a wide range of innovative products. Helping them take a small piece of the proud Jeep heritage and make it distinctly their own.